the main image that draws your eyes to the poster is the mysterious shillouette of the protagonist played by Leonardo DiCaprio, the image is blended into the background of the poster, its almost as though the protagonist is hiding away in secret, we gain this from his facial expressions showing suspicion and mystery. Another feature of the poster is the image of the island is in the foreground of the poster hiding the photo of the protagonist, this could be possibly foreshadowing that our protagonist is trapped on the island or something similar.
the location of the directors and actors names is strategically placed central in the middle of the poster, the editors and creators of the poster have done this, and made this decision, so the audience when looking at the poster their eyes will be drawn central to see who’s starring and that directing the film is a famous director, the font is bold swell which makes it more eye-catching and draws people in which is great advertisement and publicity.
The tagline of the poster relates to the film the tagline is ‘Some places never let you go’ this is referencing possibly to the storyline and teasing the audience and its a very intriguing tagline, which again is great advertising as it will draw the audience in intrigue them and persuade them to watch the film. The colour of the font is red which could possibly signify danger which again outlines some of the possible themes of the film.
At the bottom of the poster there is the information about who has all the other roles in the film for example who the producer, writer, editor is. It also includes some awards it has been nominated for already, which shows that its going to be a good film, also the production company is shows which gives more information and publicity for the audience.
In the foreground of the poster there is an image of a middle aged man looking down with his face slightly hidden not revealing to much to the audience, his shilouette is also a black shadowing porting darkness and mysterious reflecting some themes of the film. Black is a dark and brooding colour which could also reveal some characteristics about him. Towards the bottom of the poster there is an image of a news banner running through the poster this reveals a little about some events that will be occurring in the film which is teasing the audience, and the words in the newspaper headlines suggest someone is missing as doe step title, so it is clear to the audience what the film will be about.
The background and the setting to the poster is vast and empty representing loneliness again relating tot he context of the film, the colour is also rather washed out and not clear, the protagonists eyes are also faded and blended into the sky suggesting that she is present but not quite there almost as if she is vanishing.
At the top of the poster there is the other work of the director this is great for the audience as if they are a fan of the director and their other world, they might be getting similar style and vibe through this film which might attract them if they are already fan.
The tagline relates and foreshadows the events taking place in the film the tagline is ‘You don’t know what you have got until it’s…’ the triple dot at the end represents how quickly something can disaster and how it just drifts off with no explanation.
The bottom of the poster is again showcasing and displaying the titles of the roles and who partake sin each of them throughout the film, the production company info and awards and nominations.
Overall the poster has a yellow tint to it which gives of a rugged and old impression which gives it an overall feel that something is happening as if the page is from a book thats been hidden for a years possibly giving the poster an ambience of eeriness. The white typography is extremely effective the white really makes it stand out against the yellowy background, and also white represents innocence and purity juxtaposing the feel of the poster.
The two characters featured as large images on the poster showing they are the protagonist and antagonist, the two characters are facing in different directions from one another showing they juxtapose each other this also shows an example of binary opposition. Facing in a vertical direction there is more typography which is typography of the seven deadly sins. Which link to the tagline which is ‘Seven deadly sings, seven ways to die’ Implying that there is one or more deaths in this film setting the tone.
The two leads featured on the poster are both central and are both exactly the same size showing that they have equal parts and equal screen time. Again like the previous two posters there is a variety of information on the bottom of the poster about the films roles, production company, awards and nomination. But in conclusion this poster is very clear that the film is of the thriller genre.
The tagline used in the poster is used in all the posters for the film which is obviously for a specific reasoning and thats to emphasise a certain part or message of the film without revealing the plot. The tagline also addresses the audience which is appealing to them as they will therefore feel more engaged and involved with the film. It will also make the tagline more memorable if they feel like they are involved.
The image is sark including blues and blacks which are stereotypical dark and mysterious colours that are likely to appear on a thriller poster, the use of low key lighting is also a convention that you would find on a thriller poster. Similar again to the other posters the credits are on the bottom of the poster for promotional and advertisement uses.
Having the name of the lead actor at the top of the poster in bold white writing immediately draws your attention and focus to who the actor is. Also the fact that the name is centred at the top suggests and makes it clear that this person is playing the lead or central character.
The main featured image is of the protagonist, however he is positioned so his back is facing away from the audience, this makes him more interesting and intriguing, and makes him seem some what sinister and mysterious as he is not facing us showing us he is hiding something, this immediately starts sparking questions from the audience on who this person is. There is a gun positioned in his hand, which is a key convention of a thriller violence film or an action film, which reveals a few features and themes that could be appearing in the plot of the film.
The release date is given on the poster which is a great selling point as it can have a huge impact on the demographic as the audience will be of a similar age, audiences also love to be informed so having the date give stem something to look forward to. The poster says experience instead of watch, this is again giving the audience a strong sense of involvement with the film, and they will be taken on a journey.
The red tagline stands out on the black background, makes it stand out and appear that the audience are meant to be able to see it clearly, the tagline ‘You scream, you die’ is a threatening and menacing warning to the audience, especially due to the fact that the writing is in red connoting danger and clearly that its a warning.
The featured image is a closeup of a face, it is very intimidating and wants the audience to feel uncomfortable and unsettled. The face and his hand gesture relates to the tagline about silence, he also looks incredibly devious.
The pitch black gloomy background around the puppet connotes darkness and mystery through the use of shadows, the green eyes are also unsettling and almost quite hypnotic in the way that your eyes can’t miss it and are instantly drawn to the puppets eyes. We can see the age the puppet due to his wrinkly hands, the title dead silence is interesting as it is showing in order to be alive you have to be dead silent, however also if you die you are silent and it is the end.
The credits of the directors previous work is again at the top of the poster and one thing noticed is that the film is directed by the same person who directed saw, and the puppet looks and has a similar feel to jigsaw who is the puppet in saw. The date is not specified on the poster, is just says coming soon which leaves the audience intrigued.
The main image is of Esther the image in central to show she’s the central character and grab the audience.
The poster shows details of the film as usual including director producer etc this writing is a variety of sizes the release date in on larger font than anything else to make the date stand out.
The layout is clear the image in central the image is intriguing as the YOUNG girl is making direct eye contact with the audience it leaves a lasting impression and creates a sense of she’s always watching you the writing is clear giving it a simple yet effective effect. The white colour of the font standing out on the murky background.
The tag line there’s something wrong with Esther is more of a statement this helps the audience stay interested and will encourage them to want to find out the mystery.
The lighting adds a sense of a reality as it hasn’t been secretly enhanced or edited the dull lighting and Color adds seriousness to the poster.
The font of the title looks like child’s worrying which adds a sort of innocence however due to the tagline it’s an uneasy innocence
The black swan
The image dominates and takes over the entire poster the protagonists eyeline is Loki g straight into the audience, the image has been edited in order for her face to look cracked which could show conventions of thriller or phsycho logical horror
The title contrasts the the background as it’s black and white as does the quote from a review this helps it stand out so it can grasp the audiences attention.
There is no taglien on this poster but still a variety of useful information again the production company and director etc there is also a quote for a review which will make or break the audience opinion about the film on first impressions.the image is also so large and captivating a taglien would take away from the impact.
The poster includes information about the cast and crew but this includes the most famous actors/main characters names above the title of the film to advertise and promote the film further.
Unlike most posters this one does not seem to include or show a release date however this just leaves the audience more inticed and intrigued and is good for promotion as the audience will therefore follow the various social media promo accounts to find out about release
Credits int hose days the credits took up much more of the space on the poster however the fact that the writing is bold makes it stand out more and will catch the audiences attention. The title we can see is written in bold and chunky writing again so the audience can easily see it and that it stands out, the cracks in the font give off the impression of unstablitlity and thank something isn’t quite right, or that soemthing is missing and the cracks need to be filled with clues.
The directors name is in large scale font especially due to the fact that he is a very well known and recognised director, so the Fact that his name is in a larger font means it will stand out on the poster and again the audience will recognise it’s a Hitchcock film especially if they are fans of hitchocks work they are most likely to want to go and watch it.
The yellow woman on the poster represents all things good and happy, however in complete juxtaposition and another example of binory opposition the red shadows on the man shows danger and that he is a forbidding dark character as red connotes danger. The black background just enhances the contrast in these colours and helps them stand out even more.
The sell line is again not a tagline but a quote from a review this is another way to attract audiences as audiences rely on reliable reviews.
The overall colour scheme and the feel of the poster is what really makes it feel like a thriller poster the contrast between the yellow and red and then the dark gloomy background giving the impression of a dark forbidding presence all really adds to the overall effect and ambience.
The tagline is centred directly at the top of the poster so it is one of the first things you notice and one of the things that the audiences eyes will be drawn to first. The word terrifying is repeated this is to emphasise the genre of the film and show that it’s a thriller it also is showing that the producers and creative team want the audience to feel terrified. By saying number one best seller they are telling the audience that the film will be good and it will be a success.
The billing block credits are again positioned at the bottom of the poster in smaller writing however they are positioned in the centre so your eyes are still drawn to them, just not as much as ither typography, multiple pieces of information are located here for example directors production company and the age rating which is important and the audience need to know this also will establish a demographic for the film.
The title is central and is big and bold so everyone can see it the font is red again showing danger and it is placed infront of a white background helping it to stand out, this also again shows juxtaposition between purity and danger. The red also shows blood forboddding events to take place in the film.
The main 3 actors names are in white bold font against a jack background again to help it stand out this means if people recognise and out familiar with some of their other credits and like them as actors they will most likely come and watch another credit they are in.
The main image that is on the poster is late and takes up majority of the posters and is positioned in the centre, this again draws your eyes immediately to it, the image of the shark is positioned very cleverly underneath the word jaws matching the teeth or the shark and jaws. The size of the female in comparison to the ginormous shark shows she is weak and vulnerable. The white border helps yeh image stand out even more on the black background again grabbing ten audiences attention
The main image is of a tall man looking away showing an essence of mystery to him, the fact there are shadows covering shows another sign of intrigue for the audience as they want to know more about him and find out who he is. It’s al very secretive possibly suggesting he could be a spy or someone undercover
The tagline/ quote is very threatening and inimidtaing the word I used makes it more involeved for the audience and sound mor like a conversation rather than a plot reveal it engages and involves the audience more. It’s gives the basis of the film is a mysterious and clever way.
The colour scheme of black white and grey gives a sisnistet ambience to the poster and portrays the film to be quite dark and forbodding foreshadowing death and mystery. However the orange text on the poster for the title helps that stand out and your eyes are drawn directly to it, it will be easily remembered. Having the lead actors name at the top of the poster positioned central again really helps it stand out, your eyes are drawn to it which is a great unique selling point, especially if some audience members could be fans of his work and previous credits, they will most likely come see the film, so positioning the actors name where everyone can see it is very useful.
The pistol merges into the foreground helping to be bold and stand out the weapon is promenant and from this weapon being used this poster looks to be conventionally from the thrille genre. This also suggests that he is some kind of spy looking to kill.
Again the information on the bottom is smaller but still centred so we can still see it it’s just not the main feature by any means however still useful for an audience member