If we look at the first picture we can pick out and learn so much about the film and what it is offering just from the title page, which is really important as this is the first thing the audience will see. As an editor of these pages, you want to make sure that they are eye catching and engaging to look at, you also want to sell the film without revealing too much, which I think they have nailed here.
The background of the home page, as we can see, appears to be very dark, with a mixture of dark colours which connote a forbidding presence. The black background also emphasises the red balloon and the little child’s yellow coat so that they stand out dramatically. Yellow represents happiness and red denotes danger, which completely juxtapose each other in mood. The child’s face, partly hidden by the bright yellow hood, is dark and mysterious and only slightly highlighted by the suggestion of moonlight or perhaps candles, shedding just the slightest light on the child’s features, but even more light is shed on the adult hand holding the string of the balloon, leaning towards the child. The stance of the adult is leaning down towards to child as if offering the balloon to him or her, and the title ‘IT’ placed on the darkened body of the adult in blood red connotes a dangerous, malevolent person, not a kindly one.
The tagline at the top of the website states (hashtag) 1 movie in the world; this is a bold statement to make referring to any film, and this is done as if it were a trending statement about ‘IT’ on social media. The white typography also stands out boldly on the black background. This statement therefore draws the audience’s eyes to it automatically, as your eyes cannot miss it. Not only the that, but the ‘hashtag’ statement itself is boldly suggesting to us that the film is already a massive success, so gives the audience a pre conceived idea of its popularity. It is a very clever marketing advertisement and placement on the website, designed to grab attention and manipulate the audience to view the movie as already a number 1 success. Also, there is a clip in the righthand of the website which will take us to the trailer, so you can watch and see a preview to the film without having to seek it on another platform, it is clearly found on the website; not only on the website, but it is one of the main features on the homepage, so an audience member or fan is not likely to miss it, and is tempted to watch it due to the review of it being the ‘1 movie in the world’.
Another addition added to the home page is the use of audience interaction and participation through social media. There are clear links on the homepage to each social media page, which is a great asset as not only does it help with the promotion of the film, but the fans and audience love that interaction, as they feel that they are involved with the film’s promotion, so they are then more likely to share the link and information on their social media. Overall, the title of the film and the typography used showcases and adheres to the thriller conventions; the text is red which, as, discussed earlier, connotes danger, and the font is in chilling, distorted fonts very stereotypical for a thriller film. Also, the website is clearly set out with a contents side bar explaining all the sub pages; everything is clearly set out so the audience and fans can find and search for the specific thing they want to know about the film with ease. The overall look of the page is appealing, has impact and represents a thriller genre.
The colour scheme for this homepage is a duo of black and red; red, as mentioned previously, connotes danger, with the suggestion of blood, and black represents darkness, so the two colours create an eerie, dramatic, chilling tone to the webpage. It is also a useful background colour to choose, as black allows most colours to stand out in contrast, and adds more intensity. The foreground and feature is a eerie, creepy image of a doll, that looks at first benevolent with wide eyes and a smile, but the eyes hold your gaze and it becomes more malevolent with red lips outlined in a clown like fashion. The face also has more lines on it than a doll would normally have, suggesting a life like quality. On the website is included a feature that allows the person using the website to move their curser over the doll and she lights up, so her intensity increases dramatically and shockingly. This is an innovative interactive resource that would appeal to many people. The overall feel of the webpage creates quite an ghostly, unnatural atmosphere due to it having one main feature, the doll’s face with no visible body; this sets the tone for a thriller film, as it make the audience feel uncomfortable but also fascinated to know more about the Annabelle Creation.
The tagline for the webpage is ‘the next chapter in the the conjuring universe’. This is a masterful tag line to grab attention, suggesting this is a follow up to a globally known film, which in this case is The Conjuring, which is a world renowned thriller film. This will appeal to the fan base for The Conjuring, as they will automatically be drawn in to watch the follow up. The words The Conjuring are in bold white font set against the black background, which stands out. The editors of this site want the audience to immediately see that this film relates to The Conjuring, using the success of the latter as a platform to launch the follow up.
This website has many acccesable social media handles that are easy to access; this engages and attracts an audience to the webpage, as they feel engaged and involved with the film and its promotion. Excitement is generated as small teasers are released through social media, so they are likely to follow the page and share it. Another interesting observation about this webpage is that it’s not too busy. They have one main feature and have stuck to that, whereas some websites are too busy and cluttered, making them unclear, so viewers would be more likely to just click straight off. If you have an engaging webpage, it instantly makes the film look and feel more appealing.
The layout is easy to negotiate around and locate information easily. The drop down side bar also directs you to different sub pages on the site, and also gives links to the trailer, a pre order link, and also a soundtrack. A soundtrack is really intriguing and important to set the tone of the film. This link will encourage an audience member to listen to the soundtrack and get the overall feel for the film, which is an excellent marketing device. Overall this webpage is very effective for the style of film; the promotional aspects have been achieved, and it is simplistic yet most effective.
47 METERS DOWN
This website is completely different in layout in comparison to the other film home pages that I have analysed. The website doesn’t have many other pages or a menu bar down the side of the film page, it is just one single page carrying the information about the film. However, immediately when you access the site the page redirects the viewer to the trailer. I personally feel that this is a very effective feature to have on the website, as you can immediately decide whether or not you are likely to want to watch the entire film from initial first impressions of the trailer. The trailer will have been cleverly edited to entice the audience just enough to want to watch the film.
The images presented on the webpage are clearly what the film is about; sharks, and how to survive them. In the top right hand corner of the screen there are pictures of sharks, swimming above a shark cage. The sharks are shot from a high angle looking down on the shark cage, shot from a low angle; this indicates to us that the sharks are being showcased as more dominant than the humans, the two female characters are trapped, huddled in the shark cage below them, making their position look dangerous and vulnerable, creating an essence of suspense for the audience.
The colours in the poster are very apt for the film; the blue is representing the ocean, calmness and cold, and the lack of ripples suggest an essence of serenity. However, in complete juxtaposition, the red, bold writing denotes danger, murder and blood. The red writing also stands out against the blue background, so your eyes are immediately drawn to the colour of the writing, and knowing the connotations of the colours, calm set against danger, encourages a feeling of uncertainty, chilling apprehension and discomfort for the humans in the cage, as we visualise there is going to be a murder an/or a shark attack, creating uncertainty and suspense for the audience.
Overall, I found this film page intriguing, I loved the central images showing the main focus of the film. It is a rather frighting picture, the shark’s teeth looking particularly frightening and dangerous, and the image really draws you in to want to see what happens. I also really liked the element of the trailer being automatically played, and then still being showcased on the website. It really throws it at the audience, and encourages them want to watch it. I feel, however, they could have been much more interactive with the site, maybe included some extra pages, and had links to all the social media pages, as this is key to what audiences want and enjoy, they love to be involved. I feel that this is the only element missing.
Initial first impressions of the site are that it is a really busy page, and that there is much going on with a vast amount of information. It suggests that it will be a high action thriller, with most likely a complex storyline with many hidden truths, a few main characters who look both serious and then horrified. The website doesn’t have a main focus image, there is a silent montage of clips from the film playing in the background behind the text which I think is more intriguing than having a main background image revealing just a part of the film. this fast paced montage doesn’t reveal anything clearly, as you don’t have time to take much in, however you are imbued with the overall feel for the film, rather than what is actually going to happen. The typography for the entire website, and the titles for the film, are white and in a quite simplistic font, giving the font a very clinical impression. Many of the clips were located in what looks like a science lab, so we can gauge and predict that the film might be about a science experiment that went wrong, suggested by the faces changing from thoughtful concentration to horror.
The website is displayed on one page, however split into sections with headers. The first section comprises of videos; this is a great page to follow on, as the audience have seen clips from the film and now they get to watch the full trailer and decide whether or not they will enjoy watching further; it is set out in an accessible way where you don’t have to click anything, the trailer will just play automatically.
Moving on in the website, there is a section that gives a very brief narrative and plot description, and information about the film and the overall project. I feel this is really useful for the audience, as they will have already looked at the website and looked at the trailer, so they can now read and find out more information about the project and decide again if it is a film that they will find interesting to watch.
Following on from this, there is a section called ‘gallery’, where two stills from the film are displayed,;they are quite dramatic stills, clearly from a pivotal moment in the film, due to the protagonists’ facial expressions on one of the photos. The display of the photos is in the style of an interactive slideshow, where the audience can click and scroll through the photos. However, this added element only showcases two photos, so the audience aren’t really getting much to look at, I feel it would be much better if they included many more images for the audience to chose from, and to give them more teasers from the film to entice and excite them.
The next section shows and displays information about the production side of the film, and the behind camera aspect, known as the crew, for example the director, producer and D.O.P. I feel that this aspect is very important, as if it is a well known director or actor/actress in the film, or a writer that has written from a book, the audience will want to know so they can research more about the film, and the specific technical crew and their work, or they might want to watch if it’s a director they know and/or admire. They might want to watch a film directed by the same person, so they get a feel for the ambience of the film. Overall, I feel colour scheme its all arguably too clinical so that it doesn’t have such impact as the others which have been discussed above, but it is relevant to the topic as if in a experiment room or a laboratory; it’s also quite simplistic, possibly suggesting how something so simple can go so wrong.
THE GIRL ON THE TRAIN
There is no set colour scheme on first impression, however I can see that as soon as you access the website, there is a montage of video clips from the film playing in the background of the website and, even though there is no obvious or eye catching colour scheme, so it’s quite hard to gauge the shade and tone of the film, we still understand how dark and thrilling it is due to the fast paced montage video playing in the background. This is very intriguing and exciting to watch, as it is almost a teaser trailer. The white writing connotes purity and innocence, which is in complete contrast to the video playing behind it, the bold writing also helps it stand out and make more of an impact.
The social media bars are at the top right hand of the page so we can see that the film has social media pages for the fans to follow, however, unlike other pages, there are no links direct to the pages, it just gives examples and shows that there are social media pages. Audiences love being linked to social media as it encourages them to interact and share, and makes them feel involved in the project.
If you scroll down the page, we see a video of the trailer which comes after the montage video; this is a clever layout and placement for the audience as, if they have enjoyed the montage, they can continue to decide whether they will enjoy the movie, and the trailer will give them an insight. There is also a link to buy and book tickets; this web page is very interactive and manageable for audiences to negotiate around. Everything is laid out for clearly so they can just enjoy finding out information about the film for themselves, in comparison to other webpages where locating things is more of a challenge.
If you continue to scroll down, you find information about the cast and crew and also a rather brief synopsis which will give the audience a small insight to the story. Having information on the website intrigues the audience, especially if there is an synopsis and cast and crew list, as they can do more research on the actors and the crew.
This website layout is excellent and easy to follow with lots of information to inform the audience, however it is not a stereotypical thriller website as there is not a dramatic colour scheme with immediate impact or suggestion of blood or danger, although the shadowy elements suggest that there is much that is unknown which will be uncovered during the film.
Like other pages I have analysed, the homepage shows a montage playing in the background; one thing I have noticed through analysing is that none of these montages have music playing in them. This creates for the audience a sense of an unfamiliar atmosphere, and introduces tension as you can’t hear what’s happening, there is no guide to how we should be feeling, so it’s the fear of the unknown. The typography of the homepage is white cracked writing; this is very common for a thriller film, the typography is usually distorted in some way, fragmented or discoloured. The white represents purity, however the cracked writing juxtaposes with the purity and innocence, suggesting something bad, dangerous or horrific will happen. This creates a representation in the audiences’ mind, and generates an expectation of what the film will be like. At the very top of the page it quotes “From the creators of Evil Dead.” This is linking it to another film, so if the audience knows the ‘Evil Dead’, they have an expectation of what Don’t Breathe will be like. Furthermore “Evil Dead”, is in red typography; this denotes a sense of danger, and suggests significant death or murder, giving the audience an insight into the theme of the film.
This film page also has links to social media, for example Facebook, Twitter, Instagram and YouTube; it is very rare that film pages link to YouTube; this could intrigue the audience, as they could upload clips from the film, teaser trailers, and even possibly interviews with cast and crew, or view behind-the-scenes footage. Social media is so important as it helps with the marketing of the film massively, and also gets the audience involved which they enjoy. Underneath the social media links is an example of the hashtag that the audience should use for helping with promotion to create a trending hashtag; this encourages the audience to feel involved and almost become a part of the marketing production.
The contents page is to the left hand side of the page; it is built from a red block which is suggesting that essence of danger and murder, reminding the audience of what the film could be about. There are then subheadings, for example about the film itself; this lets the audience into the actual plot theme, and if they like this, they will want to go and see the film. However, this plot does not reveal too much, as that would be spoiling it; it just teases and entices the audience, so they will want to watch the film. There is then a section called ‘gallery’; this is where photos and videos are showcased, so the audience can keep up-to-date and discover teasers from the project.
Overall I think this website showcases well a thriller film; it entices the audience with teasers, but doesn’t reveal too much, and has a colour scheme that showcases a thriller film, but also makes the audience anticipate the danger ahead, and to feel on edge due to the dark and shadowy colours suggesting the unknown about to be uncovered.
The first thing you see when you access this website is the link to buy tickets. Audiences like it when the website is confident that the product they are selling will be successful, and having a link to buy tickets as the initial impact suggests that the makers of the film are confident enough in their product that people will want to buy tickets straight away. In the background of the webpage, a montage of clips from the film are being played. The layout of the clips have a very quick pace to them. The first clip of the montage is an especially important one, due to the fact that it showcases schizophrenia, the image displays the same man, who is the protagonist, split screen three ways, portraying three different characters. This already creates an uncomfortable and unnerving atmosphere, and sets the tone and the themes that will be presented in the film. The typography of this film is bold grey, blocked, layered font, and the grey could be representing the grey, faded aspect of his mind linking to his mental illness, and the layered text could be portraying the many layers to the protagonist’s personality. The typography and layout of the montage has clearly been thought out, as it is the initial thing the audience will see, so the editors want to create a good initial impact and set the tone of the film.
In terms of social media link, there is only one link in the homepage, and that is Facebook. Although Facebook is a global brand and franchise, I feel personally that the film company and production company have limited themselves by only having one social media account. Teens and young adults spend the majority of their lifestyle on social media, socialising and networking, and would also promote films which they like, but those films need to make it easy by providing links and hashtags to encourage teens and younger generations to share and promote, thus giving films a larger audience. However, the film has been highly promoted on social media without having their own accounts.
This film page, like the others, has some extra pages; it has “tickets, trailer, share” showcased on the website and there are many examples, links and opportunities to buy tickets, so much so that the editors of the website have decided to give tickets their very own sub page, due to how successful they think the film will be, and how large the audience will be. The homepage, overall, is very busy and full of information, and gives a lot of insight into the film, showing many clips through the montage; this should give the audience a substantial amount of information to decide whether or not it is a film that they would like and are going to watch. To help with this, the editors have created a page for the trailer alone; on one of the websites I have analysed, the trailer is linked to the homepage and plays automatically. I think this is another mistake on Split’s page, as an audience is generally lazy and like having things done for them, for example to some people having a trailer and having to click on a separate page and scroll down is off putting, and tie consuming, and they might leave the website. I think if the website included the trailer linked and played automatically on the homepage, they would have more people view the website,;however overall it is an excellent portrayal of a thriller film and film page.
From first impressions, this website and it’s homepage is simple yet effective, and can create many interpretations. The website has one main image, which is slightly grainy. It has a green tinge to it, which creates overall a rather nauseating ambience. Green is quite a sickly colour when presented in shades of green, and is not very common for thriller films, it is used more in sci-fi. This is breaking convention, is going against the stereotypes which are usually red, black and white. If you study the image closely, you can make out some sort of foreboding shadow in the background, again creating tension and unnerving ambience. If you look to the left hand side of the screen you see an image of a cracked wall with the slightly dismantled light switch which is partly covered by tape; it’s quite messy and looks as though it has been done in a hurry as if to get away from something, it’s already posing quizzical questions from the audience. It suggests that someone has deliberately stopped the lights being switched back on, leaving the room or rooms in an unnatural green light with dark shadows. The writing is grey/black, and the typography style is quite similar to handwriting, and is quite childlike; children and thriller or horror films creates an unnerving, uncomfortable, atmosphere, and this again generates more questions and interest for the audience.
The title at the top of the webpage “From the studio that brought you “The Conjuring”, a well-known thriller/horror series and world-renowned as a successful film, puts this as one of the main selling points for the film on the webpage. It suggests that the film will be a successful film like ‘The Conjuring’, and if they are fans or it, or similar films, they will most likely enjoy this film. Comparing your film to similar popular, well-known films, is a great marketing move and is more likely to generate a bigger audience and more profit. Not only does it say ‘similar to’ The Conjuring, but it says “from the studio that brought you”. However, this big build up campaign could mean audiences have extra high expectations, and if their expectations aren’t met, they will be extremely disappointed, which is not good for the film. In terms of social media promotion, they have Facebook, Twitter and Instagram, three of the most successful social media handles with the young generation, meaning lots of promotion and lots of interaction, meaning audience satisfactions are met, so they are more likely to say positive things and share the film.
The sub pages include story, trailer, gallery, soundtrack. For example, story – this entices the audience as they like to have an inkling of what the film will be about, but they don’t want too much revealed, just teasers so they can get excited for what’s to come; a trailer will then give them a visual representation of what’s to come, so the expectations and perceptions can be met and they can put the visual expectations to life in their head. A gallery will show stills and possible clips from the film, again teasing enticingly the audience towards something they will find attractive to their taste. The soundtrack is also included, meaning they can really picture of the overall ambience and feel of the film. In conclusion, I feel this website is a very accurate representation of a thriller film and breaks conventions of previous webpages I have analysed.
The overall, initial colour scheme is dark and moody, with a black background and cooler blue tones running through, and as part of the typography. The black background represents darkness, and something unknown or a foreboding, dangerous presence lurking. The black is styled and laid around the central photo as though it is almost suffocating the picture of the soldier, this correlates to the tagline “When 400,000 men couldn’t get home, home came for them.” The picture is showing our protagonist with a pained facial expression, as he is lying on the dirty ground surrounded by explosions and bombing, he looks as though he is struggling and the blackness is surrounding and almost engulfing him. The blue/grey in the colour scheme represents a positive in the story, but tinged with sadness, as if something potentially optimistic and yet distressing is going to happen. The colours foreshaddow the events that will take place; this is intriguing and exciting to the audience as they get a suggestion into how the historical story of the wartime Dunkirk rescue is going to be portrayed. Realistic in its darkness with the loss of lives despite those rescued, and not made into a sterile and fictionalised story.
The layout of the website is simplistic, meaning easy to use. The website doesn’t include a side contents bar, however has all the varying pages and sub pages in clear tabs in the centre of the website so your eyes don’t miss it, as in some websites they are hard to locate as they are hidden and positioned off to the side. One of the sub pages are with trailers, which I think is very interesting for the audience to have more than one trailer. One could possibly be a teaser trailer, and one could be the feature main trailer. Having different trailers give different perspectives on the film, and reveal different aspects of the plot. The official soundtrack is another sub page, again to excite the audience as they can access the songs played in the movie, known as the soundtrack; if the audience have access to this, they can experience the overall feel of the film, and gain the tone of the film. A soundtrack can reveal so much about the events that will occur, for example if it’s a sad and emotional soundtrack then this suggests an emotional film. The final page is worldwide releases; this shows the audience that the film will be released worldwide showcasing its popularity; this could possibly mean that the film itself or an actor or director will be world renowned and well known.
The social media platforms are present, however they are not so clear, my eyes were not drawn straight away to the links; I think they could be bolder and bigger, or they should have a separate page for the links, as social media can make such a difference for marketing and promotion. It would have attracted a younger audience too, as marketing on social media would draw in this demographic audience. Overall the website it clearly laid out, the colour scheme works well and works well as a juxtaposition, however some aspects could be clearer, for example the social media tabs.
The colour scheme of this poster is heavily juxtaposed for maximum impact. The colour scheme features red and white; red symbolises love, danger, blood, murder, and also connotes anger, however white connotes purity, innocence truth, which completely juxtaposes the red and the danger, also I noticed if you look closely at the facial expressions of both the characters, the woman with the red background shows happiness and love in her face, whereas on the other hand, the girl with the white background has facial expressions portraying hate. Hate and love completely contrast with each other and are another juxtaposition. The colours, in correlation to the facial expressions, also exceed expectations, and are an atypical stereotype as white is associated with purity and red is associated with anger. However this colour scheme combination is the complete opposite.
If we move on and look at the title and the tagline and the typography, again the white is a pure colour, and also, as pictured on many of the webpages, stands out against the black background, again showing an essence of contrast. Perhaps this is a theme running through out the film. The tagline “when love ends madness begins” is again showing the contrast between love and happiness. Clearly, the characters featuring on the left hand side of the webpage, focused on the red background, are showing love, and the cast to the right hand side of the webpage show very serious and intense facial expressions and it’s betraying a madness. Also featuring on the webpage are the actors names, in a clear, bold, white font, however not as big as the tagline or title, yet they still stand out so the audience are drawn to their names. Having the actors in such visible writing is to encourage the audience to watch the film, as they will have definitely have heard of these well-known actressess. They are more likely to come to see the film if it has high profile names featuring in it.
Moving onto the title, and it’s typography, again we are faced with white writing so it stands out against the black and red background, however the word “unforgettable” has a crack line going through it, this is perhaps representing that love is ending and will be forgettable rather than unforgettable, which is related to the tagline.
If we look at the typography and the sub pages, pages are in red against a black background yet again to make it standout but also be suggesting that danger again. This website gives a clear representation of what the film is about and how audience are supposed to feel, with the tone and essence of the theme being portrayed. The sub pages have a synopsis, and the audience like having this available so they have an idea of the story, just an inkling of what the film is about. There is a gallery where the audience can look at pictures and stills from the film, and again can then understand the general tone and possibly get to know a little about some of the characters. Through their facial expressions they are showing how they are feeling inside, and possibly giving an inkling to the storyline. There is also a support for the trailer, so the audience can get a glimpse of what the trailer looks like, and approximately what the film will end up looking like. However, an added feature should be the traditional play automatically. As I have suggested, other webpages I have analysed have benefitted from this as it is an added bonus for the audience. There is also a page for tumblr which is a social media handle, however this seems to be the only social media page available, meaning they are missing massive opportunities with global brands such as Instagram Twitter and Facebook, especially with Twitter as people can use hashtags to start trending the film, and increasing the audience.
There is a final section for pre-order, this is the first webpage I have discussed to showcase this. It clearly shows that the editor of the site and the production team think the film will be a resounding success so the audience can automatically pre-order it without even watching the film. Overall, this webpage showcases the film well, through the colour scheme layout and typography however, I would include more pages to make an improvement, and also have a trailer playing automatically. Apart from that, this website is an excellent representation of a thriller website, and has many interesting features to excite an audience.